Do it, Or Don't

In 1988 Nike launched an ad campaign that would change the company forever. It was simple, the Nike swoosh with a single phrase beneath it. Just Do It. Really that’s all that needs to be said. Either you do it or you don’t. It’s a binary option. In the words of Master Yoda, “Do or do not. There is no try.” We come up with an almost limitless supply of excuses for why we don’t succeed at a goal, finish a project, or begin a dream. The reality is that 99.9 percent of the time, you stopped yourself before you even began. Or you decided that you didn’t want it that bad anymore. You gave up.

It’s a hard thing to do. Wake up, begin working, and stay. It’s easy to walk away and take a nap instead. But that won’t get you anywhere except the same routine that you’ve had, are stuck in, and will still have years from now, working for a different person. And you’ll still be asking the same questions about why your number didn’t come in. The answer is that you never worked hard enough to be able to buy a ticket. Success doesn’t come cheap and the price tag is in time. It’s in time away from your family and friends, it’s time that you could have spent with your partner, it’s time that you can’t get back. But it’s also a tool to make you a better person. You use your time more effectively than the average person. You push more into one day than some people do in an entire week.

And sometimes priorities change. You meet someone and start a relationship, you get seriously sick, someone dies. Life throws things that at you that have to take a higher priority. But that’s not an excuse that people normally have. They say things like I don’t have the time. It’s surprisingly easy to find time for an hour a day, more on the weekends if you work monday to friday, or a spare bit of time you find yourself with. It’s just that your free time is taken up with television, socializing, and hobbies. What you need to do, is the next time you think about going out for drinks, stay in and put your time in.

All of this isn’t that harsh. It’s just reality. You either have the desire, and the drive, and the tenacity to make things happen or you don’t. The key to success is honesty. Look at your life, look at your actions, and ask if they match up to what you “want”. If they do, keep trying to push a little more and become even better. If not, change or stop complaining. If you’re not taking even the most basic steps to move up and welcome in success, in whatever pursuit you love, then maybe you don’t really want it that much. Be honest with yourself, and Just do it.

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